Challenge:
NinYanWays, a luxury eco-hotel in Manali, sought to expand its digital presence while maintaining its unique eco-friendly brand image. The property’s meticulous attention to detail in sustainability wasn’t reflected in its online platforms. Additionally, the owner was keen to have high-quality visuals that showcased the property’s remote location and natural beauty.
Approach:
Our role was to translate the hotel’s physical luxury and eco-ethos into its digital presence. This included redesigning the website, improving online booking systems, and optimizing the brand’s SEO to increase reach among eco-conscious travelers.
Solution:
Website Overhaul with Visual Impact: We launched one of the most visually stunning websites in Manali after several iterations. The site now perfectly reflects the care put into the hotel itself, using high-resolution drone shots to showcase its stunning mountain location.
Local SEO & Eco-Tourism Targeting: We optimized the site for key eco-tourism search terms, as well as local SEO keywords. This allowed NinYanWays to rank highly for eco-conscious travelers searching for sustainable accommodations in Manali.
Luxury Meets Digital Strategy: We brought the property online with high-end features, including virtual tours of the hotel and rooms, allowing guests to explore the property before booking. This feature increased engagement and time spent on the site, improving overall conversion rates.
Results:
30% increase in organic traffic within three months of SEO and content updates.
25% increase in direct bookings, with guests spending more time on the site and making direct reservations instead of through third-party platforms.
NinYanWays became a recognized brand in eco-luxury, attracting environmentally conscious travelers from across India and internationally.
